Westway Electronics Ltd
Westway is a 42-year-old brand and aims to provide an affordable yet high-quality range of appliances to Indian customers. We are proud to launch the first color TV in India.
We were one of the big brands from 1980 to 2000 in the industry but with the rise of brands like LG, Samsung, we redefined our product range from CRT TV to LED TV. Today, We have more than 400 trade partners across the nation with 8000 retailers expanding the customer base like never before.
Our main marketing strategy has always been BTL activities with our trade partners in order to achieve more and more conversions and direct response. This strategy has taken us from 0 sales of TV to 143 cr of the top line.
Over the period of these years, We have managed to build a strong base in the global consumer electronics industry. We, as one of India’s largest OEM, are always working hard to provide cost-effective, innovative, advanced and safe appliances. Our expansion plan and targets are to reach 300 cr in 2020 and 1000 cr in FY 22-23
Westway now has 650 service centers across the country providing excellent support to our customers. Our products are manufactured considering the need and interest of new age customers who want stylish, safe and modern appliances at minimum cost.
