The future of shopping: what's in store? | The Economist

The future of shopping: what's in store? | The Economist

The pandemic has upended the way people buy—online retail has soared as high-street shops and malls close. Brands are now racing to exploit one of the most important weapons in the battle for buyers: their customers’ data.

Read our special report on the future of shopping here:

Read more of our business coverage:

Listen to “Money Talks” weekly podcast on markets, the economy and business:

How online sales are affecting supermarket profits:

Are brands turning their backs on Amazon?

How Chinese e-commerce is evolving:

Can physical stores adapt to the pace of e-commerce?

Why are warehouses becoming hot property?

Is e-commerce competition rising?

Has the “death of the supermarket” been exaggerated?

The new rules of competition in the technology industry


  1. Paulo Lima on April 20, 2022 at 11:09 am

    Amazing! Cheers

  2. wang yi on April 20, 2022 at 11:11 am

    Based in China. Here we have great e-commerce however it also causes many retailer stores to shut down. I do enjoy the convenience of e-commerce but sometimes we got fooled by pics of beautiful models and the quality of clothes is a big issue. This was when I realized the importance of retailer stores where I could touch and feel the material and see if it fits me. However many of them did not survive after the pandemic. So it is a dilemma now.

  3. hz duoduox on April 20, 2022 at 11:13 am

    The smelly temper dimensionally race because pilot histologically tick failing a foamy sweatshirt. cluttered, messy okra

  4. Craig W on April 20, 2022 at 11:18 am

    This Vid is the history (not future) of shopping:

    A video talking about Shopify instead of Shein is far behind..

  5. Danny Hughes on April 20, 2022 at 11:20 am

    People will ask themselves in the near future ‘why are there a lot fewer jobs in the Service Industry and almost no small businesses’?
    Is it too hard to understand that supporting Amazon and shopping Online drives more nails into the coffins of these local businesses?

  6. Rafael Fuller on April 20, 2022 at 11:22 am

    Just subbed, about to check out some of your other videos!!! I think that you deserve way more views. Did you ever look into using promosm?? I think it would really help you grow your channel.

  7. Cheman Freedom on April 20, 2022 at 11:22 am

    The world corrupt economic system is based on greed, speculation, manipulation, exploitation and fraud. These so-called economists they use gigantic, gibberish and fancy words to make them look like they are smart. Fact is, they are not smart at all. In fact, they are enablers and beneficiaries of the corrupt economic system.
    Greed is the engine and profit is its transmission of the corrupt economic system of the world.

  8. jeepsy king on April 20, 2022 at 11:25 am

    Замена качественной маркетинговой экспертизы, с коллегиальным обсуждением и обработкой отклика, на ручной труд, инфлюэнсеры = шаг назад в эволюции.
    Половина дофаминовой отдачи = достижение рациональности, прежде всего ценовой, и комбо для набора нигридиентов, тоже оцениваниваемой как ценовой. Текстовые сортировщики как амазон и ebay помогают отсортировать выдачу. Инфлюенсер = шаг назад, в джунгли и каменный век.
    Меньше восторгов, пример китайской практики это эволюция японской манеры шоппинга + kpop . Для других культур это каменный век , дичь, и неээфективность. Это скорее пример коллапса предложения, однообразия товаров, и гигантской толпы демпингующих реселлерров. Это так же первый шаг к монополизации сбытовых цепочек, и выкидывание за борт мелких перекупщиков спамящих на алижкспресс и eBay.

  9. Vivian Oosthuizen on April 20, 2022 at 11:25 am

    We the people needs anti monopoly laws strengthened or else we will end up with little gods not businessmen

  10. samim samimi on April 20, 2022 at 11:27 am

    Bently down all europ

  11. Jim Ang on April 20, 2022 at 11:29 am

    All these efforts in big data and AI just to scam consumers into buying more useless stuff. Well done capitalism 🙂

  12. stylefish curry on April 20, 2022 at 11:31 am

    The mainland Chinese just have no choice to "share" their data anyway……

  13. Malena Harrison on April 20, 2022 at 11:31 am

    Why to buy anything if we wont go anywhere.We should all stop feeding big companies

  14. Violet Gruner on April 20, 2022 at 11:32 am

    Quality is a real problem. Buying on line is over rated. I want to see, touch the item before I lay down my money.

  15. Macy Mcguinness on April 20, 2022 at 11:35 am


  16. papa 107 on April 20, 2022 at 11:36 am

    Can buy baba share?

  17. Raj Jain on April 20, 2022 at 11:40 am

    Thanks for sharing, quite informative and inspiring.

  18. Peter Williams on April 20, 2022 at 11:40 am

    Great video but some problems with the sound quality in the commentary.

  19. nova de mesa on April 20, 2022 at 11:40 am

    economist evolves only in China amd US

  20. Political Fashionista on April 20, 2022 at 11:41 am

    with online shopping there is a 100% increase in waste. half of the things i buy online end up in the trash can.

  21. Mirek on April 20, 2022 at 11:42 am

    Am I too old for The Economist or are those cuts just too fast?

  22. gg hh on April 20, 2022 at 11:43 am

    One action needed to keep my business alive is to open and sell online as well as at store!

  23. dreams on April 20, 2022 at 11:44 am

    no, i don’t get a buzz or a little tingle of excitement from buying something.
    i get that tingle and excitement from making something instead of buying it. from having a peaceful day, not having to worry about propaganda flooding my feed again. not having to see the nwo narrative unfolding like a rafflesia arnoldii blossom.

  24. Japonesa on April 20, 2022 at 11:44 am

    Who is buying all this unnecessary stuff 🤔 that’s a better story

  25. Jakes Oosthuizen on April 20, 2022 at 11:45 am

    Go see whats in store for future shopping online at funhub empire, thats what i call a great standard! 4 days for my BIGBOOM speaker to arrive and its quality as described on their site

  26. Ferrro Medram on April 20, 2022 at 11:46 am

    Chinguen a su puta madre todos los de the economist. Atte. México.

  27. James Robert on April 20, 2022 at 11:46 am

    My trading journey was a matriculation of highs and lows, literally just like the market. you up, you down. Now I’m constantly up

  28. Linda Charaf on April 20, 2022 at 11:46 am

    Unbelievable data mining

  29. VoiceBoxWithOpposableThumbs on April 20, 2022 at 11:46 am

    Great video. but OH MY GAWD we don’t need any more stuff people! Minimalism is the only sustainable solution that would allow us to share this planet with all the people on it and not decimate the earth’s natural resources. Ditch the global supply chains. Go more local. And only buy what you truly need and can’t repair.

  30. Rath on April 20, 2022 at 11:46 am

    Nice video

  31. seanuz on April 20, 2022 at 11:48 am

    Random question. Can anyone tell me the name of the song they’re playing in the background please?

  32. lola lbt on April 20, 2022 at 11:48 am

    After watching your video I appreciate your point of view.
    We are a large e-commerce shopping platform.
    Looking forward to in-depth exchanges and cooperation with you.

  33. Grasy_de_Lima on April 20, 2022 at 11:49 am

    não entendi nada, mas compreendo 😉

  34. cches030 on April 20, 2022 at 11:50 am

    Not sure about the shopping "dopamine hit", I only get a cringy feeling in my stomach from spending. I must be missing out

  35. E C on April 20, 2022 at 11:50 am

    My teacher asked us to relate this video to the content we learned in economics a level.. I have no idea how to do it !! Can anyone please help ?

  36. «tutacat» on April 20, 2022 at 11:51 am

    "Fast forward" means skip 40 years ofc

  37. Ronald van Kemenade on April 20, 2022 at 11:51 am

    With my luck, half the stuff I buy online needs to be returned. Wrong product, faulty, broken, way too late, incomplete.
    No joke. HALF.
    My future is shopping in actual stores, from local people that I´ve known for decades.

  38. Jahleel Davy on April 20, 2022 at 11:52 am


  39. shesaidsomething1 on April 20, 2022 at 11:54 am

    Consumer to manufacturer – destroyer of companies/brands. "That’s really cutting out even the brands. So the factories start dealing directly with consumers". No one is talking about this. This is monumental.

  40. Aryanna Carli on April 20, 2022 at 11:54 am

    The aromatic border postauricularly release because toad eventually paint unlike a rough armchair. spiky, descriptive popcorn

  41. Harold Hart on April 20, 2022 at 11:54 am


  42. Jocker Jkr on April 20, 2022 at 11:55 am

    Website will look more like stores and Stores will look like websites

  43. Dilipa Ranjan Dharmasiri on April 20, 2022 at 11:57 am

    interesting …

  44. Efaon Cobb on April 20, 2022 at 11:58 am

    So, this is home shopping network on social media?

  45. Maria Zunker on April 20, 2022 at 11:58 am

    Its so easy to be negative. I don’t see any wrong with companies study high level preferences, nothing secret. Love the engagement and personalized options more relevant to me. Its awesome! Welcome 21century!

  46. Melchor Hipona on April 20, 2022 at 11:59 am

    I miss old days when mall is awesome

  47. Bob Bob on April 20, 2022 at 12:02 pm

    Less human interactions eventually lead to lower birthrates.

  48. Swldn's Story on April 20, 2022 at 12:03 pm

    I’m gonna be taking Economics at A-Level, i’m glad I find these videos interesting

  49. nymross elf mitsuti-tod on April 20, 2022 at 12:03 pm

    1,.. .

  50. Hoang Pham on April 20, 2022 at 12:07 pm

    Please tell me what is the book that admin mentioned in the video about ”personal customer data” that amazon wrote mentioned at 7’05 to 7’15 minutes. Thank you very much

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